Archive for the ‘Wine Label Design’ Category
Packaging: Influencing The Buy
14Mar10
Retail wine sales are a good example of how packaging influences the buy. At retail “label shopping” influences almost 70 percent of mid-level wine purchases. A package’s design architecture can outlive a dozen or more ad campaigns. Imagine the media cost if you were required to run an ad that would be seen by all [...]
Filed under: Brand Design, Going Green, Logo Design, Package Design, Wine Label Design | Leave a Comment
Tags: Brand, Label Design, Logo, Logo Design, Package Design, Packaging Design, Wine Design, Wine Label Design, Winery Design
Craft Brew Brand Design
17Sep09
The popularity of craft beers in the US has grown tremendously over the past few years, giving rise to some inspired, small craft brewers around the nation. Everything has a beginning. When my son told me that he and some close associates were starting a craft-brewery I could not have been more excited. I knew [...]
Filed under: Beer Label Design, Brand Design, Graphic Design, Logo Design, Package Design, Typography Creation, Wine Label Design | Leave a Comment
Tags: Beer Packaging Design
