Archive for the ‘Package Design’ Category
Packaging: Influencing The Buy
Retail wine sales are a good example of how packaging influences the buy. At retail “label shopping” influences almost 70 percent of mid-level wine purchases. A package’s design architecture can outlive a dozen or more ad campaigns. Imagine the media cost if you were required to run an ad that would be seen by all [...]
Filed under: Brand Design, Going Green, Logo Design, Package Design, Wine Label Design | Leave a Comment
Tags: Brand, Label Design, Logo, Logo Design, Package Design, Packaging Design, Wine Design, Wine Label Design, Winery Design
NEW RETAIL CONCEPT OPENS: Bellevue, WA; Ken Barnes is selected by Popcorn Pavilion Ltd. to create the company’s new retail concept store and brand. POPCORN PAVILION: The brand is inventive and original with its personality inspired by the historic painting “Old Ocean City – Boardwalk Memories” by noteworthy eastern artist Paul McGehee. The painting is [...]
Filed under: Brand Design, Concept Design, Environment Design, Franchise Design, Graphic Design, Interior Design, Logo Design, Package Design, Restaurant Design, Store & Space Planning, Typography Creation | Leave a Comment
Craft Brew Brand Design
The popularity of craft beers in the US has grown tremendously over the past few years, giving rise to some inspired, small craft brewers around the nation. Everything has a beginning. When my son told me that he and some close associates were starting a craft-brewery I could not have been more excited. I knew [...]
Filed under: Beer Label Design, Brand Design, Graphic Design, Logo Design, Package Design, Typography Creation, Wine Label Design | Leave a Comment
Tags: Beer Packaging Design
Positioning The Brand
ESTABLISHING A BRAND’S POSITION THROUGH DIFFERENTIATION & BRAND-STORY: Italian-Style brews are the most inventive and experimental right now. While the US market has established itself since craft beer re-emerged in the late 80s, Italian and Italian-Style brewing is breaking new ground and exploring creatively while not getting caught-up in the more pedestrian craft beer styles. The [...]
Filed under: Brand Design, Concept Design, Graphic Design, Logo Design, Package Design, Restaurant Design, Retail Design, Store & Space Planning | Leave a Comment
Tags: Beer Label Design, Brand, Brand Development, Branded Architecture, Branded Interior Design, Brewery, Brewery Design, Concept, Interior Design, Logo, Logo Design, Restaurant Design, Space Plan
